Product Management 101: Ecommerce (Amazon, Flipkart) Search Algorithm

A detailed session on eCommerce search by Nikunj Jhunjhunwala (Head Product Monetization @Sharechat & Moj; ex-Search Product Head @Flipkart) on PM principles, how difficult or easy ecom search is, its importance, key metrics & more.

In this session, we will be going through some actual challenges that Flipkart (& similar other ecom companies face) in terms of search. On the face of it, it looks very easy - keyword matching. But when you dig deep, you realise the complexity due to size, colors, categories, synonyms, vernacular, localization etc.

This live session will be hosted by Gaurav Mojasia (Product Leader @ LendingKart, Mentor @ ProductGurukul.com). Register and attend for free.

Some of the topics that we will try and cover within 30 mins:

- What exactly is eCom search

- How data-driven this product line is? Does Zeotap's & AdTech data background help?

- Behavior of Indian commerce users (in terms of what they are searching, localization / native language effect)

- Assumptions Vs. reality: how do you manage internal stakeholders and teams dependent on search feature to drive discovery of their products

This conversation is going to super interesting with lot of live examples, funny anecdotes (in terms of what India was searching on the leading eCom marketplace), cross-question by Gaurav (from his international eCom experience) and more.

When: Oct 8th
Time: 7 PM (30 mins)
Where: Hosted on Linkedin Live (Just visit the event page and you will see the live video - only to users who click on attend the event)

About ProductGurukul.com: We are a new-age product management community portal to connect like-minded product managers & domain experts, discover job opportunities, consultancy opportunities, connect with fellow product managers for mock interview preparation, and discover great content on product management principles and practices.