XoXoDay - Platform for sharing Rewards, Incentives and Payouts

Google meaning of XoXo means "hugs and kisses. A "Light-hearted way of expressing affection, sincerity, or deep friendship." 

So what is xoxoday all about?

Like the meaning and expression, it’s a software to make "Rewards and Incentives" simple to execute. One-of-a-kind all-in-one engagement and motivation platform that has been built to empower organizations across the globe to improve business efficiency, productivity, performance while optimizing costs for  employees, sales, channel, and consumer engagement.

Giftxoxo & Frogo was started from a small cabin of a friend’s office in Bangalore and serving major clients like HCL Tech, Infosys, Snapdeal, L&T Infotech, Indiabulls, Flipkart and many more. Giftxoxo was an early mover in the "experience and activity" business in consumer internet. But the business did not scale up the way they expected and it seemed ahead of time, including supply-side which was too immature. As a result it was shut down in early 2018 and morphed into Xoxoday.

Giftxoxo & Frogo was reborn as Xoxoday, a B2B rewarding platform by Manoj Agarwal, Abhishek Kumar, Sumit Khandelwal and Kushal Agrawal. With close to 150 employees and funding by the Mahindra Group and Kshatriya Ventures, Xoxoday aims to democratize the employee engagement industry. It has made five acquisitions across the globe in the past one year and has offices in India, USA and UAE. Xoxoday has built a platform that enables 1000s of vouchers (across online commerce like Amazon, Flipkart etc.), including experiences and makes them available for guests and enterprises (and their employees) to explore and book on the go.

Xoxoday’s robust technology platform includes three highly scalable, easy to use, plug-n-play products. These platforms help organisations to motivate and engage their employees, distributors, dealers, contractors, freelancers, sales teams, survey panellists and more.

1000's of businesses of all sizes, from start-ups to large enterprises, use Xoxoday's technology & APIs to calculate incentives, send rewards, manage commissions & disburse pay-outs online.

Product Feature:

Xoxoday has been selling SaaS products in employee engagement, rewards and recognition, sales incentives, channel incentives, and enterprise gifting. In mid-2019, they came up with the names of our three products.

Empuls: Xoxoday for Employees

Tagline: Build a winning culture

Empuls: This product helps companies diagnose and measure the pulse of their employees. It gives a quick insight into the health of the company’s culture and takes corrective actions. Knowing the pulse of the employees can help companies improve employee engagement with data-driven methodologies. An engaged employee is more productive, efficient, and happy and helps companies to improve their revenues. Empuls solves the intrinsic motivation drivers like autonomy, empowerment, alignment, purpose, communication, respect of employee engagement by understanding employee pulse at work.

Compass: Xoxoday for Channel and Sales Incentives

Behind the name Compass:

Compass: As an instrument that shows the directions, it symbolizes guiding and navigating someone towards the right direction with data points. The Compass product from Xoxoday helps companies to guide sales and channel partners with their goals and targets. It helps them navigate the complexities of sales and channel business with effective communication, alignment, goal setting, feedback loops and motivates to move towards the final target. Compass helps in solving the intrinsic motivation problems of channel partners, wholesalers, distributors, resellers, and sales teams.

Plum: Xoxoday for Rewards and Incentives

Tagline: Your motivational currency

Plum: It is a sweet, colourful, tasty fruit. It’s neither a common nor an uncommon fruit. The idea behind this name is that one gets this lovely fruit (as reward) when one shows results. It’s neither available so easily, nor it’s so tough to get. If someone is working hard towards their goals, behaviors, and meeting their targets, there is a good chance to get a plum. Plum solves the problem of extrinsic motivation in employees, sales or channel engagement. Thus, Plum product works very well with both Empuls and Compass to solve rewarding and incentive for showing positive behaviors and outcomes. Besides, Plum can be used independently by customers for various other kinds of rewards, incentives, gifting, and loyalty etc. by running employee engagement programs.  

Awards, Accolades & What Next?

Xoxoday, a leading provider of gift coupons, curated experiences & rewards was ranked as the 9th fastest growing technology company by Deloitte Technology Fast50 India 2017. The Fast50 Award is an annual award granted to the fastest growing technology companies, issued by Deloitte. Over the past years, Xoxoday has achieved an impressive turnover growth of 3200% as compared to its first year of operations.

“Creating value for people through technology has been a prime focus for us at Xoxoday. We are a reward enablement-tech company that has transformed from 'experiences' for the people to an employee rewards and recognition platform. "Achieving sustained revenue growth of 4100% over five years is a tremendous achievement," said Rajiv Sundar, Partner and Deloitte India. "Xoxoday's phenomenal growth puts it in an excellent company".

Xoxoday is one of the pioneers for digitizing experiences and activities through its supplier side SaaS platform. While that segment got affected due to supply challenges and onset of Covid (in 2020), team at Xoxoday beautifully pivoted to add gift vouchers and transform the platform for employee rewards & recognition. And The company started by Manoj Agarwal, Sumit Khandelwal, Abhishek Kumar and Kushal Agarwal with a combined work experience of over 40 years. The company raised an angel round from Kshtriya Ventures in 2013 and a pre-series a round from Mahindra Holidays in 2016. Today Xoxoday is a strong team of 120+ mostly based in Bangalore with sales offices in Delhi, Mumbai, Pune, Hyderabad, Chennai, Singapore, Australia and Dubai.

Xoxoday offers a powerful platform for organizations to align their users with motivation triggers – both extrinsic and intrinsic – and achieve tangible business outcomes. What next? Scale-up globally, add more reward types (such that all the employee's possible needs are covered), integration into various HRMS platforms etc. 

Xoxoday Crunchbase Stats

Investors: 2

Total Funding Amount: $450K

Number of Acquisition: 4

https://www.prnewswire.com/in/news-releases/xoxoday-a-saas-platform-started-in-2012-is-looking-to-raise-us-5-mn-for-business-expansion-and-growth-691773541.html

https://www.prnewswire.com/in/news-releases/xoxoday-ranks-as-the-9th-fastest-growing-technology-company-by-deloitte-technology-fast50-india-2017-662528083.html

https://yourstory.com/companies/xoxoday/amp

https://blog.xoxoday.com/xoxoday/behind-the-scenes-xoxoday-products

https://www.crunchbase.com/organization/xoxoday